Meridian Grooming brought their body-hair grooming movement from Los Angeles to the Philippines as they officially partnered with Origami Retail Philippines Inc.. The brand unveiled their products on August 24 at the Main Atrium of Eastwood Mall in Quezon City. The grand event began with a ribbon-cutting, led by Uael Canoy, CEO of Origami and Ritchie Pascual, City Deputy General Manager of Megaworld – Eastwood, using the brand’s trimmer.
The brand’s mission
More than pushing forward Meridian Grooming in the Philippine market, the brand advocates for the new era of personal grooming in the country. It emphasized embracing body hair the way individual wants; be it bare, buzz, or bush. Uael commenced the event by highlighting their mission.
"Body hair management is often a taboo, shunned from conversations in our social circles… However, we believe that it shouldn’t be the case for a challenge that significantly impacts our self-confidence, self-expression, and self-determination. Hair is Hair, it is part of us, we need to take care of it, and talk about it."
- Uael Canoy stated during introduction.
"That’s why Meridian’s brand goal is to provide Filipinos with a solution that not only trims hair, but also a platform to openly discuss with our tribe the ways to manage body hair, and explore grooming options that best fits their lifestyle. This is a healthy cultural movement that we wish to champion."
- Uael Canoy added.
After Canoy’s words, the brand unveiled their products and exhibited live product demonstration to proudly showcase the functionalities and superior quality that addresses numbers of grooming needs and styles. Guests were able to witness the products’ ability to withstand water. Furthermore, the Meridian Grooming products took the kiwi test to exhibit its precision and gentleness to users’ skin.
Grooming treats from Meridian
The brand’s trimmers are electric-operated, featuring its 90-minute battery life, rechargeable, and waterproof. Meridian products also offers replaceable ceramic blades with technology to ensure seamless shave, away from nicks and cuts. These features are available in their latest offers, specifically the leveled up trimmer plus, trimmer premium that comes in a variety of colors, up-here trimmer for ears and nose, and skins for your customized grooming games.
To continue trailblazing the grooming journey for everyone, Meridian Philippines now offer ‘Mix & Match’ feature, which allows users to personalize their grooming tools. In addition, the customization offer includes the palette of colored trimmers, blades, and skins. They offer other tools such as the travel case to store your trimmers at home or on road and replacement blade. Furthermore, complete package that comes with citrus-infused spray for lower body regions’ sure freshness through the day.
The brand cares about the community. So, they aim to champion “radical inclusivity and sustainability” to create a clean and secured environment for all. With their rechargeable products, Meridian helps in cutting the usage of plastics that harms the environment. And this movement is a big contribution towards going green to ensure a safe space for everyone.
Moreover, to continue supporting and celebrating diversity, the brand created a Facebook Community called Trim Tribe by Meridian. It provides judgment-free space where members can consult on proper grooming styles and share their journey as well. From this very community, personalities like Volleyball Superstar Tots Carlos, celebrity couple Enzo Pineda and Michelle Vito graced the grand launching of Meridian Philippines.
Meridian Trimmers are now available in Watsons NCR stores. Also available on:
TikTok Shop: @origami.com.ph
Mall PopUps: Robinsons Magnolia, Uptown Mall, Eastwood Mall, Robinsons Manila, The Podium